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The Economic Impact of Smart Cities

Mr. Robert Hubbard

Ecosystem Channel Manager
Cisco’s Smart Cities & IoT
San Diego, California


Smart cities initiatives involve the use of advanced technologies for sensing, converting data to information, deriving insight from the information and developing appropriate response strategies.  There is a great potential to apply these technologies towards the stimulation of economic development in cities.  This presentation will consider the use of crowdsourcing and movement analytics to develop a detailed understanding of visitor trip-making in tourist destinations.  The concept of smart tourism is emerging as a viable approach towards understanding and improving the user experience with respect to tourism in cities.  Cisco plays a leading role in smart cities around the globe and details of concepts that have been developed for smart tourism will be discussed, along with Cisco’s experience in Smart cities worldwide.

Biographical Profile

Robert Hubbard, a San Diego resident, is the Ecosystem Channel Manager of Cisco’s Smart Cities & IoT business. Hubbard joined Cisco in 2016 to lead a dramatic leap forward in the way Digital Transformation technologies are leveraged and consumed in the public and private sector.  Since then, he has formed key alliances to deliver the line of business solutions for clients, establish new economic models and routes to market.  His team has been involved in many of the Cisco “Lighthouse City” projects in the United States.
Prior to joining Cisco, Hubbard led the development of HPE’s Big Data Channel in the Americas.  His work brought big data analytics, governance and compliance capabilities to HPE’s go to market strategy through Service Providers, Urban Operators, SI’s, Developers, Resellers, and Consultants.  Starting in the private sector with some of the largest clients in the Bay Area then moving on to develop public sector and federal markets. 
Hubbard started his career as a United States Marine before moving to the civilian sector.  He has been involved in information management and technology for 30 years.

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